Analysis of the Relationships among Motivation to Recycle, Willingness to Recycle, and Satisfaction with Recovery Stations in Taiwan
نویسنده
چکیده
Recovery stations hold a key role in the recycling process. This study investigates the relationships among the motivation to recycle, user satisfaction with recovery stations, and willingness to recycle, with consideration of the mediation and moderation effects. We find a positive relationship between motivation to recycle and satisfaction with recovery stations, between satisfaction with recovery stations and willingness to recycle, and between motivation to recycle and willingness to recycle. In addition, we find that customer satisfaction with a recovery station is a mediating variable, and marital status is a moderating variable. Governmentsshould consider encouragingrecovery stations to improve customer-service satisfactionand should develop strategies for gettingunmarried people to recycle. Key-Words: -Recovery station, motivation to recycle, willingness to recycle, mediation effect, moderation effect
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